Everything it does, and why.
Bidavora runs your Amazon Ads to a profit goal per product, checks every campaign every hour, and shows each change with the reason and an undo.
Profit from ads, per product
The margin on ad sales minus ad spend, for the account and each product. Books use your KDP royalty; physical products use price, cost, Amazon fees and shipping. The products that lose the most are listed first.

What the ads earned or lost this period, against the period before.
Sales, spend, profit, ACoS and more, by day, week or month.
Every change Amazon confirmed, counted by kind, with the latest ones and undo.
A goal for every product
One ACoS goal for the account, groups with their own goal, and a break-even helper that works out the margin for a book or a physical product.

Profit, sales and growth per day, with progress.
Products that share a goal, with a strategy: profit, growth, launch, defend or wind down.
Prices, costs, fees and product type for every product at once.
Products, campaigns, keywords, searches
Each list says what is wrong in plain words and what Bidavora does about it. You can also change things yourself: every manual change shows what it overrides and waits for your tick.

Losing money, above goal, no sale yet, profitable, on every row.
Which searches sell, which waste money, and the single words that never sell.
Bids, budgets, pausing a product's ads or blocking a search, with a clear warning first.
Brakes that never stop
The rules that only ever stop spending keep running on every plan, even if a payment fails.

Campaigns that spend without selling are paused within the hour and watched for 15 days; a late sale switches them back on.
Searches past the waste rules become negative keywords; searches that sold are never blocked.
Ads pause at night when clicks rarely sell and switch back on in the morning.
Launch and harvest
New products get a guided launch; searches that sell get their own campaign.

Five steps: products, strategy, keywords from your own data, budget and bids, go live.
What is being built, what waits for Go live, what went live.
A search that sold 3+ times on 2+ days at or under goal gets its own exact campaign.
Every change is checked
Changes are recorded before they are sent, read back from Amazon afterwards, and reported in plain words.

What waits for your OK, what was done, what was not applied and why.
The week in one sentence, against the week before, with a PDF and exports.
Off, suggest or auto for each automation, and one stop switch for all.
See it on your own account.
The free audit reads your campaigns and shows the waste in about ten minutes. Automations start with a plan: 14 days free, no card.